Privacy policy

1. Who we are

Serge Ltd ("Serge", "we", "us", "our") is a multidisciplinary consulting, technology and creative studio. Our registered contact email is hello@weareserge.com.

This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website at weareserge.com (the "Site"). Please read it carefully. If you disagree with any part of this policy, please discontinue use of the Site.

2. Information we collect

Information you provide voluntarily

When you use our contact form, you may provide your name, email address, company name and a project brief. Our contact form composes a mailto link and opens your own email client — we do not store form submissions on our servers. The information reaches us only if you send the email from your client.

Information collected automatically

We use Google Analytics 4 (property ID: G-CVYELGZ4D8) to understand how visitors use the Site. Google Analytics may collect:

• IP address (used by Google in anonymised form)
• Browser type and version
• Device type and operating system
• Pages visited, referral source and session duration
• Approximate geographic location (derived from IP address)

This data is collected via cookies and similar technologies set by Google. See Section 5 for details on cookies.

Third-party embedded content

Some pages load images from external services (such as Unsplash). These services may log your request or set their own cookies when content is loaded. We do not control this processing — please refer to the respective provider's privacy policy.

3. Legal basis for processing

We process personal data on the following grounds:

• Legitimate interest — analytics to understand site usage and improve the user experience.
• Consent — where required by applicable law for non-essential cookies and tracking technologies.
• Pre-contractual steps — processing enquiries submitted through the contact form.

4. How we use your information

• To respond to your enquiries and communicate with you about potential engagements.
• To analyse site traffic, understand user behaviour and improve our website.
• To detect and prevent technical issues and abuse.

5. Cookies and tracking technologies

The Site uses the following cookies:

You can manage or disable cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Note that disabling cookies may affect the functionality of some parts of the Site.

For more information on how Google uses data, see Google's Privacy Policy.

6. Data sharing and third parties

We do not sell, trade or rent your personal information. We share data only with:

• Google LLC — as the provider of Google Analytics, acting as a data processor. Data may be transferred to and processed on servers located outside Nigeria and the United Kingdom.

We may also disclose your information where required by law, to enforce our terms, or to protect our rights and the safety of others.

7. International data transfers

Analytics data processed by Google may be transferred to servers outside Nigeria and the United Kingdom. Where such transfers occur, they are governed by Google's data processing terms and appropriate safeguards, including Standard Contractual Clauses where applicable.

8. Data retention

• Contact enquiries: retained in our email systems for as long as necessary to respond and maintain the business relationship, then deleted.
• Analytics data: retained by Google Analytics for 14 months from the date of collection, after which it is automatically deleted.

9. Your rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the data we hold about you.
• Rectification — request correction of inaccurate data.
• Erasure — request deletion of your data.
• Restriction — request that we limit how we process your data.
• Portability — request your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interest.

To exercise any of these rights, contact us at hello@weareserge.com. We will respond within 30 days.

Supervisory authorities

• Nigeria: You have the right to lodge a complaint with the Nigeria Data Protection Commission (NDPC) under the Nigeria Data Protection Act 2023.
• United Kingdom: You may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Children's privacy

The Site is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will promptly delete it.

11. Security

We implement reasonable technical and organisational measures to protect the personal information we process. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically.

13. Contact us

If you have any questions about this Privacy Policy, please contact us at hello@weareserge.com.